Cases - DeFabrique
February 7, 2023
Conference
Keune Haircosmetics
Do you know that wonderful feeling you get right after a trip to the salon? A fresh color, a trim, and everything styled to perfection: you’re glowing from head to toe. That feeling was reignited during the Keune Haircosmetics conference. Everywhere you looked, inspiration was all around. The beautiful booths, the long catwalk, and the pink and purple lights created a luxurious atmosphere. Whether you were listening to the show or walking around the networking area, you were completely immersed in the world of Keune.
About Keune
Keune Haircosmetics has been making hair products for professionals since 1922. In addition to producing only high-quality products, Keune also provides training to hairdressers. This ensures they always stay up to date on the latest color and cutting trends. In this way, they help ensure that the person in the chair can look their best.
Refresh and inspire
Keune Haircosmetics is available in over 85 countries. As one of the largest brands in the hairdressing industry, they are so much more than just a supplier. All salons that partner with Keune are part of the Keune family. This was evident at the “The Future Is…” Ambassador Event. The event was designed to provide both salon owners and staff with inspiration and fresh ideas through a variety of presentations. Guests could visit various exhibition booths to be inspired by different product lines, received innovative training, and had time to share insights in the networking areas.
For this event, two venue sections were combined, creating space for plenary sessions, a large networking area, and product displays. Guests were also treated to a spectacular view in the Copraloods. A 25-meter-long catwalk was set up for the product presentations. Thanks to the large LED screens, even the back row could see everything in crystal-clear detail. In this way, Keune Haircosmetics showcased its innovative character not only in the program but also in the event’s design.
Natasja van Schaik
Event Producer DeFabrique
This is an event I’ll remember for a long time to come! In collaboration with The Hospitality Group, we made the most of the space and created a surprising setting. It was so cool that we at DeFabrique got to host the first edition of this inspiring event!
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
Keune Haircosmetics
Theme
Conference
About the client
Keune Haircosmetics has been making hair products for professionals since 1922. In addition to producing only high-quality products, Keune also provides training to hairdressers. This ensures they always stay up to date on the latest color and cutting trends. In this way, they help ensure that the person in the chair can look their best.
Bibia Koets
Co-organizer from The Hospitality Group
For Keune Haircosmetics’ “The Future Is…” Ambassador Event, we developed a completely new format consisting of an informative show interspersed with an exhibition and networking area. For this format, we were looking for a suitable venue that could not only accommodate over 600 guests but also featured various inspiring spaces. By combining two venue sections and a fully customized (technical) setup at the Copraloods, we were able to create the perfect setting for the first edition of this event!
Facts & Figures
620
Guests
25m
Catwalk
2
Location blocks
1
Show
9
Models
5
Product Lines
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Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
