Cases - DeFabrique
January 29, 2018
Sit-down dinner
WE Fashion – Sharing Dinner & Awards Show
The kickoff of a new season is always “better together.” With this in mind, WE Fashion invited store managers from Germany and all headquarters staff to a sharing dinner. More than 400 guests walked into the Copraloods wearing WE Fashion’s spring and summer collection to enjoy the new collection, culinary delights, and an evening of entertainment.During the dinner, 19 guests were surprised with an award during the award show as a thank you for their exceptional performance.
About WE Fashion
WE Fashion is an international fashion brand with Dutch roots. The brand offers collections for men, women, and children, both online and in 200 stores across the Netherlands, Belgium, Germany, France, Luxembourg, Switzerland, and Austria.
A Delicious Introduction
Crystal-clear glassware and pristine white tablecloths in the former coconut storage area of the Copraloods created a dinner show full of character.
- Guests were introduced to the spring and summer collection.
- They were sitting at the table with colleagues from other countries.
- There was a potluck dinner: platters of various dishes, ranging from charcuterie to grilled corn-fed chicken with vegetables.
We finished with apple strudel served with warm vanilla sauce and whipped cream.
Froyn Kortenhorst
Personal Assistant to the CEO and COO of WE Fashion
“What a fantastic evening! The mix of presentations and entertainment worked really well, and everyone enjoyed a delicious meal. We look back on an excellent collaboration with DeFabrique!”
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
WE Fashion
Theme
Shared dinner & awards show
About the client
WE Fashion is an international fashion brand with Dutch roots. The brand offers collections for men, women, and children, both online and in 200 stores across the Netherlands, Belgium, Germany, France, Luxembourg, Switzerland, and Austria.
Tiny Dijkstra
Event Producer DeFabrique
“Because I was involved early on in the planning process, we were able to focus on the finer details. This really showcased the models wearing the latest looks. A nice touch was that even the breakdance act wore WE Fashion clothing and accessories. On the night itself, everything came together perfectly: the decor of the Copraloods, the dinner concept, and especially the camaraderie among the store managers. That’s what it’s all about in the end! DeFabrique and WE Fashion were definitely ‘better together’ during this production.”
Facts & Figures
20 square meters
Catwalk
19
Awards
60
Dining tables
3
LED bulbs
8
Mannequins
400
Guests
120
Menus
1260
Glasses
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
