Cases - DeFabrique
Date
Product launch
More Parade
The warm sounds of a live accordion fill the Copraloods, five cheerful circus tents are scattered throughout the space, and hundreds of colorful flowers by Tjitske Reidinga complete the bright and lively atmosphere. In this flamboyant way, More Theater Productions gave directors, marketers, and programmers in each tent a preview of each artist's new theater shows. Because, as the name suggests, we want More Parade!
Esther Kroeze
Marketing & Publicity Manager More Para
"DeFabrique was the perfect location for us to present our theater offerings in a unique way. The special locations and the out-of-the-box thinking of everyone involved at DeFabrique ensured a more than successful day and very positive reactions from both guests and artists."
The location
made for an unforgettable experience.
made for an unforgettable experience.
Piet - ING Bank
Client
More Parade
Theme
Product launch
About the client
More Theater Productions offers a balance of familiar faces, celebrated creators, actors, and new talent to attract both existing and new, diverse, and broad audiences to the theater. They strive to collaborate with creators, talents, and theaters to create a theater offering that serves the broad public in the Netherlands, where theater provides a communal and cultural experience with beautiful stories, carefully constructed laughter, and unavoidable emotion.
Tamara Hans
Event Producer
"In a short period of time, we managed to create something truly beautiful together. A quick collaboration resulted in an original end result. It's great to see the Copraloods decorated in this way for once!"
Unique setting
It was different than usual: this time, the large space was not filled with people, but with five colorful circus tents serving as mini theaters! DeFabrique's Copraloods was transformed into a small circus-themed theater paradise with a candy stand where you could fill your own bag of sweets, a carousel horse in the middle of the room, and atmospheric string lights. The guests, including Theater DeLaMar, could also enjoy the Hoki Poki smoothie bar or the French fry ambulance. An enchanting mini-parade with delicious food and artistic talent. And all of this in one space: the Copraloods.
Facts & Figures
5
circus tents
100+
flowers
1
carousel horse
30
headphones
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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