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Cases - DeFabrique
November 28, 2015
Conference

SP Party Convention

During the SP’s 21st Party Congress, Jan Marijnissen officially stepped down as party chair, and Ron Meyer was elected as his successor. The party congress is an event where branding plays a key role, and the SP’s signature tomato was therefore visible everywhere—from banners to light projections, and from red carpets to tomato soup.

‍All red

Walking down the red carpet, the SP delegates entered the Copraloods, where large wooden tomatoes had been mounted on scaffolding. Along the way, SP flags, red balloons, and projections got the guests fully into the SP spirit. Jan Marijnissen couldn’t have imagined a more fitting farewell, and Ron Meyer couldn’t have hoped for a better start.

Event planned down to the last detail

The event was entirely organized by the dedicated team at DeFabrique, who took care of every guest, venue, and branding element. From planning to execution, every detail was handled with care.

Bram van Boven
SP Events Coordinator

“Our conference presentation was titled ‘We’re Going to Do It.’ Thanks to our great collaboration with DeFabrique, we did it.”

The location
made for an unforgettable experience.
We did it!
Client
SP Party Convention
Theme
Conference
About the client
The Socialist Party (SP) is a Dutch political party of a socialist orientation that has been represented in the House of Representatives as an opposition party since May 1994.
Nicolien Nusselder
Event Producer DeFabrique

“Being part of the team that organized a party convention was a truly special experience for me. One of my challenges was to bring the SP’s branding ideas to life. In the end, the Kalvermelkfabriek and the Copraloods looked stunning, with plenty of red and, of course, tomatoes. A successful event!”

Facts & Figures

1000
White bucket seats
150
1 liter of tomato soup
121 sq ft
Red carpet
1000
Muffins & donuts
90
Red gerberas
300
Balloons
For CTA block.

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