Pets Place Farmers' Union Retail B.V.

One event. One unity. One heartbeat.
Employees of Pets Place and Boerenbond meet each other and their suppliers at the trade fair to enjoy a day and evening together with a wonderful theme: One Beat. As one heartbeat, they connect and the guests feel and experience unity during the trade fair, dinner, and party. Upon entering Silo 0, guests are welcomed by a voice echoing through the space, accompanied by the beating sound of a heart.

At every corner, a hostess with a flashing heart brooch shows the way to an industrial space with a large white screen, where the event's welcome video is shown. And when leaving the performance? The main actor and the dog from the video are ready to welcome you to the fair. One thing is certain: the One Beat theme has been launched.

Pets Place Farmers' Union Retail B.V.

Pets Place Boerenbond Retail B.V. is the largest specialist retailer in the field of animals and gardening. Together, they have an important mission: to contribute to the physical, emotional, and social well-being and happiness of pets and their owners.

From the exhibition to dinner... like a parade!

Sub-sessions will be held in the Jutekelder, featuring the enchanting illusionist Niels Houtepen, among others! Upstairs at the Perserij, there will be a cozy atmosphere in the speed date area with conversation starters and games on the table to help you get to know your colleagues. All in the theme of One Beat: connecting and surprising. The fair features 200 exhibitors—decorated with 4,500 beautiful tulips spread across the stands—with various pet supplies and everything for the garden.

Suddenly, loud drums sound through the room and a brass band appears, along with two stilt walkers in large heart costumes and side entertainment such as the compliment girls, hosts, and a walking DJ. The parade winds its way through the fair and leads the astonished guests in spectacular fashion to dinner, where they walk as one with the procession. Stuart de Foodtrain from DeFabrique leads the parade, providing guests with beer and wine as they stroll towards their delicious dinner.