Back to cases
Cases - DeFabrique
September 23, 2022
Conference

Tech conference in festival style

A festival-style tech conference: welcome to Azure Lowlands! After a period of social distancing, this community was finally able to meet again. This year at DeFabrique. National and international guests learned all about the Microsoft Azure Platform in five different tracks. Couldn't be there live? No problem! Guests could also watch online during this hybrid event. In addition to the various sessions led by experts, it was a day full of connection, good food, entertainment, and music.

Henk Boelman
Co-organizer Azure Lowlands

"Azure Lowlands is a joy to organize! The festival style is beautifully reflected in the spaces, and with all the interesting speakers, swinging bands, and a delicious barbecue, it was a successful day that guests loved to attend. It's great that our ideas mesh well with those of DeFabrique."

We are pleased that our ideas align well with those of DeFabrique.
Henk Boelman - Co-organizer Azure Lowlands
Client
Azure Lowlands
Theme
Tech conference in festival style
About the client
Azure Lowlands is an annual Tech Festival organized by Stichting Thursday Cloud. They are a non-profit organization that organizes community events and shares knowledge around the world. The aim is to create inclusive and accessible events for everyone.
Tamara Hans
Event Producer DeFabrique

"This conference was one big party! The community was so happy to meet up again and learn all about Microsoft Azure. The spaces were used in surprising ways, keeping guests surprised throughout the entire event. The collaboration was also very pleasant, and the ideas came together beautifully."

Surprise & connect

An event with IT professionals? Organizer Stichting Thursday Cloud swept all expectations aside and broke new ground. When this community comes together, it's a party. That's why Azure Lowlands became a real congress festival. In addition to there being a lot to learn in terms of content, the entire location was festively decorated. Each room was different: from plopping down in beanbags to flickering festival letters to a rolling lunch. As a visitor, you could be surprised in every room and also engage in conversation with other guests. The day was opened by a spectacular breakdance show, and between sessions, a different band took to the stage to surprise guests.

Participate online

Were you unable to attend in person? No worries! You could still follow all the sessions by Microsoft speakers and Azure experts from home. A special livestream studio was also set up in the Kalvermelkfabriek, where speakers were interviewed afterwards. You could follow or watch everything from your (home) workplace or on the couch. After all the sessions, it was time for a festive networking reception with dinner. After a day full of impressions, everyone went home feeling satisfied. See you next year! Because Azure Lowlands will take place again at DeFabrique.

Facts & Figures

350
IT professionals
20+
Keynote speakers
350
Donuts
75m²
Yellow carpet
For CTA block.

Get in touch with our team

Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.