
Golden Giraffe 2017
Once again this year, DeFabrique hosted the Netherlands’ premier event awards show. But how do you surprise the crème de la crème of the Dutch events industry? In close collaboration with organizer Eventbranche.nl, D&B Eventmarketing, and various partners and sponsors such as Bijman Audiovisueel and PartyRent, the organizers developed a concept that would leave a lasting impression on marketers. With the theme #jointheLIVErevolution, the 2017 Golden Giraffe became much more than just an awards show.
About the Golden Giraffe
The Golden Giraffe is an award for companies and event agencies that make an impact in the field of live events. During the annual awards show, the best events in the Netherlands are honored with a Golden Giraffe in five categories.
A Revolutionary Dinner
After the well-attended pitch session, during which the 15 nominees quickly presented their stories to the jury, it was time to relive history. During dinner, guests took a journey through time, visiting various revolutions. From one room, the sounds of unlubricated machines and grinding iron from the Industrial Revolution drifted your way. But that wasn’t all: via a ten-meter-long conveyor belt, the dinner rolled toward the marketers in preserved cans. You fell from one revolution into the next, because from another corner came the victory cries of the Dolle Mina’s during the Sexual Revolution. The Cuban Revolution also briefly transported guests to exotic climes. Surrounded by greenery, the taste buds were caressed by freshly smoked salmon and vegetarian nachos.
More than just an awards show
It’s time for #jointheLIVErevolution. The 2017 Golden Giraffe reinforced this message and demonstrated the power of event marketing and live communication to 500 event professionals. To loud applause from the audience, the nominees walked down the red carpet in the Copraloods.
During the awards ceremony, prizes were presented to the organizations with the best Internal Events, Conference, Brand Event, and Client Event. Two events were also honored with a People’s Choice Award. Each award was presented in spectacular fashion, ranging from dazzling dance performances to Danielle Braun’s speech on rituals in the business world and the power of events in this context. The parade of Brand Event floats and Robot Pepper also contributed to a successful celebration.
A rousing speech was a must on this revolutionary evening. What did it take? Just a powerful speech, a soapbox, and a speaker. Let’s continue this revolution together! The winners celebrated with the audience, filling the dance floor with confetti.

"The Golden Giraffe Event Awards is like cooking for our chefs. We want the Golden Giraffe to belong to all of us a little bit. It’s a showcase for our profession! A venue that dares to say, ‘We’re willing to stick our necks out and host exactly that event,’ and then, through collaboration with all partners, achieves an 8-star rating—that’s a truly excellent, high-quality venue!"
made for an unforgettable experience.

"In collaboration with Eventbranche and D&B Eventmarketing, we put on a revolutionary event. DeFabrique embodied #JointheLIVErevolution. With the "Learn from the Best" pitches in the afternoon, dining amidst revolutions of the past, and a fantastic award show featuring a wealth of live elements, we brought the theme to life. A successful collaboration where all the pieces fell into place on the day itself makes us very proud of our profession. The attendees agreed, as the evening was rated a solid 8."






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