Cases - DeFabrique
January 19, 2019
Company party
Porsche Excellence Cup
Stunning luxury sports cars, inspiring speakers, and an engaged audience: the annual Porsche Excellence Cup kick-off was a resounding success. International dishes—such as sticky chicken and curry sausage—were served as soon as guests arrived. After dinner, everyone moved on to the next part of the program, which featured two grandstands and a real race track. The plenary session focused on exploring uncharted territory.
About Porsche
Porsche is a manufacturer of (luxury) sports cars and has positioned itself for over 70 years as the company that can make every boy’s or girl’s dream come true. Its cars are known worldwide for their quality and exclusivity.
A striking contrast
The sleek, modern cars scattered throughout the venue provided a striking contrast to the old animal feed factory. This made quite an impression when Robert Doornbos, a former Formula 1 driver, left the hall in the latest Porsche model. Astronaut AndréKuipers gave an inspiring presentation on exploring uncharted territory, which mirrors Porsche’s ambition.
Porsche Excellence Cup Quiz
It wasn’t just about cars and presentations: employees from all eight Porsche dealerships in the Netherlands had the chance to test their knowledge during the first Porsche Excellence Cup Quiz.
- 15 multiple-choice questions
- Open-ended questions
- Audio clips
- Pitch Assignments
The dealer with the highest total score will receive the coveted Porsche Excellence Cup at the end of the year.
Charlotte van Delft
Owner of BEHIND THE BRAND - Events
“Despite the short lead time, everything went smoothly: from arrival to departure. The knowledge and experience of the DeFabrique team were clearly evident; during the preparations, we were often immediately on the same page and shared the same vision for the evening. The food was delicious, and the plenary program was a huge success, thanks in part to the grandstand setup that allowed us to recreate the racetrack. These details really tied everything together.”
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
Porsche
Theme
Porsche Excellence Cup
About the client
Porsche is a manufacturer of (luxury) sports cars and has positioned itself for over 70 years as the company that can make every boy’s or girl’s dream come true. Its cars are known worldwide for their quality and exclusivity.
Wouter Goossens
Event producer DeFabrique
“Porsche demonstrated how the raw, industrial character of the venue can create a striking contrast with the sleekly designed cars. This event truly made the most of our venue. The combination of Charlotte, an experienced event organizer, and a team with extensive knowledge of product launches resulted in a seamless, cohesive experience.”
Facts & Figures
9
Porsches
320
Colleagues
1
Astronaut
1
Astronaut
1
Quiz with an awards ceremony
4
Kitchenettes
2
Grandstands
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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