Sunday School

In January, a new children’s clothing trade show made its debut on the Dutch fashion calendar: Sunday School. The kickoff for a new buying season took place at DeFabrique, which was transformed into a Showroom XXL for the occasion. Retailers were in for a treat, as the venue buzzed with inspiration, featuring eighty brands spread across 65 booths. During the fashion show, visitors could sit back and let themselves be swept away by the latest trends. To top it all off, there was a spectacular catwalk show.

About Sunday School

Sunday School is a children's fashion trade show where children's fashion professionals gather and the latest trends in children's fashion are showcased.

Industrial catwalk

What’s a must-have at a children’s fashion trade show? Exactly: a fashion show.
Sunday School added an extra trend presentation and an interesting guest speaker. The 14-meter-high atrium in the Perserij was transformed into a cool catwalk. Anyone looking up saw 44 well-dressed children walking down the stairs and onto the catwalk. Some with beautifully braided locks, others with hair slicked back in gel. It was a celebration of colors, fabrics, and shapes.

Hans van Tellingen contributed by telling buyers about the bright future of retail and the importance of physical stores.

XXL Showroom

Visitors were in for a treat: 65 booths transformed DeFabrique into one giant showroom. As they strolled through the fair, there was a wide range of brands to discover. Retailers could browse the collections of established brands, but also find new partnerships with up-and-coming brands. Everyone headed home with a bag full of goods and a head full of inspiration.

Rob de Vos

Co-founder of SundaySchool

“Without Esther and Sybren’s trust from the very beginning, the fair certainly wouldn’t have happened. It was great to see that all the staff members involved with Sunday School in one way or another pitched in to make the fair even better. Jan opened the doors at 6:30, and Sybren and Michiel helped with the catering. Esther and Tiny were also there to answer visitors’ questions. We’re already looking forward to July 1!”

The location
made for an unforgettable experience.

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Client

Sunday School

Theme

Children's Fashion Trade Show

About the client

Sunday School is a children's fashion trade show where children's fashion professionals gather and the latest trends in children's fashion are showcased.

Tiny Dijkstra

Event Producer DeFabrique

“Working with the Sunday School team was a real treat. Their enthusiasm was palpable. It was fantastic to make the first edition of the children’s fashion fair such a success with such an enthusiastic team—it was exactly what we’d all been hoping for!”