Pets Place Farmers' Association

Pets Place Boerenbond held its first-ever annual Spring Fair, combined with a spectacular company party. DeFabrique handled the concept development, organization, and the perfect atmosphere. Upon arrival, the 630 guests were greeted by two stilt walkers and a badge featuring a well-known carnival ride. It immediately served as a fun icebreaker.

Traditional Dutch trading floor

On the exhibition floor, guests could:

Visiting exhibitors and having conversations
Try out traditional Dutch fairground rides, such as the "Kop van Jut," ball tossing, and duck fishing
Sample cotton candy, candy canes, and other sweets

Tasting cotton candy, candy canes, and other sweets

Spooky fun

Each badge represented an attraction, which were announced one by one. To quickly get guests into a party mood, BRNDRZ and Pets Place Boerenbond set up a haunted house. Afterward, guests could relax at food trucks and food stations, and party to music by Wolter Kroes with a large DJ booth and a disco ball.

Pam van Praag

BRNDRZ

“Combining a more business-oriented trade show with a spectacular party? That seemed like quite a challenge! Fortunately, this is our specialty. With its beautiful, interconnected, and atmospheric spaces, DeFabrique was the ideal venue for us to create an amazing experience. The collaboration was professional and expert; nothing was too much trouble, and the synergy between the BRNDRZ team and DeFabrique was flawless.”

The location
made for an unforgettable experience.

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Client

Pets Place Farmers' Association

Theme

Company party

About the client

Pets Place is the largest pet store chain in the Netherlands, with over 200 physical stores and an extensive online store.

Wouter Goossens

Event Producer DeFabrique

“A collaboration full of fun and great ideas—that’s how I’d describe the process! BRNDRZ did a fantastic job bringing the carnival concept to life. They complemented our offerings with entertainment, which really impressed the guests. I’ve never seen such a colorful exhibition floor! The haunted house was also a great icebreaker to get everyone in the party mood.”