Mitra Entrepreneurs' Day 2021

The atmosphere was jubilant during the anniversary edition of the Mitra Entrepreneurs’ Day 2021. The turquoise carpet was rolled out, the champagne was popped, and the tasting glasses were polished. For the first time in a long while, a “good old-fashioned” trade show could take place again—with COVID-19 entry passes. Mitra franchisees came from all over the country to DeFabrique to taste, meet, and find inspiration.

A stylish exhibition floor

_A special edition calls for surprises. Upon arrival, an enchanting skydancer immediately handed out a glass of champagne. The guests then headed onto the exhibition floor with a tasting glass in hand. Three distinct worlds set the stage for an XXL tasting event. More than 50 booths were staffed by suppliers of wine, beer, and spirits. From a rugged beer truck to a sea of flowers at the booth, guests were completely immersed in flavors, aromas, and stories.

In style and comfort

Mitra franchisees came to Entrepreneurs’ Day to stock up on merchandise and find inspiration for the new season. DeFabrique’s industrial setting was transformed into different worlds: from an old-fashioned library to tropical vibes with bamboo stands and thatched roofs in Loods 7 and a French courtyard in Loods 8. Each space featured DeFabrique kitchenettes to fill stomachs with pulled pork pitas, pizzas, and couscous. On the way to the exit, there was a photo booth and a snack platter to take home.

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Yvette Huldman

E-commerce & Communications Mitra

“For the third year in a row, we chose DeFabrique as our venue. We look back on a very successful day where we were able to meet in a pleasant atmosphere, sample many delicious drinks, and inspire one another. Thanks in part to the DeFabrique team, the vendors, and our entrepreneurs, we can once again look back on a fantastic day, during which we also celebrated Mitra’s 5th anniversary together!”

The location
made for an unforgettable experience.

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Client

Mitra Entrepreneurs' Day 2021

Theme

Conference

About the client

With over 100 stores and a vast selection of beverages, Mitra is one of the largest specialty beverage retailers in the Netherlands.

Rochelle Scholtens

Event Producer DeFabrique

“The Mitra Entrepreneurs’ Day set the tone for a jam-packed fall. The atmosphere was fantastic! We can finally meet again. And to top it all off, in such a great setting with beautiful decorations and booths. This is a trade show we won’t soon forget!”