Mitra Specialty Beverage Stores

During the 2017 Mitra Entrepreneurs’ Day, store owners from across the country had the opportunity to sample wine, beer, and spirits at an XL tasting event. Three warehouses served as the venue, where guests were fully immersed in flavors, aromas, and stories.

Tasting XL

51 booths staffed by suppliers
Workshops and masterclasses on wine, beer, and spirits
Advice and tips on brand positioning in the market
Option to create your own tasting itinerary
Guests were provided with tasting glasses and could participate in the various sessions at their own pace.

Guests were given tasting glasses and were able to participate in the various sessions at their own pace.

A feast for the taste buds

In addition to the tasting, attention was paid to food and drink pairings. Each region offered a complementary food pairing:

Meat with beer
Ham with wine
Sausage with spirits

Sidney Foget

Category Manager, Spirits, Mitra

“A perfect day for our entrepreneurs, featuring tastings, occasional snacks, and the chance to interact with the suppliers in attendance—all made possible in part by DeFabrique’s nearly flawless organization.”

The location
made for an unforgettable experience.

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Client

Mitra

Theme

Exhibition

About the client

With its vast selection of beverages, Mitra is one of the largest specialty beverage stores in the Netherlands. The Entrepreneurs’ Day was organized under the motto: “Mitra offers more.”

Carlien Winter

Event Producer DeFabrique

“A fantastic day with nothing but happy faces! The atmosphere was warm and friendly, just as you’d expect from a liquor store. The organizers and suppliers worked hard together to make the day a success. They paid close attention to the selection of beverages, the program, and the workshops. The event—organized by and for Mitra—was a resounding success!”