Louwman & Parqui, LLC

Under the theme JUST GO, Louwman & Parqui B.V. launched three versions of the new Toyota AYGO over the course of three days. For three days, the Copraloods was transformed into a paradise for curious car enthusiasts. On Sunday, the Dutch importer welcomed customers and interested parties who were the first in the Netherlands to see the new AYGO. Over the next two days, Toyota dealership management and sales staff were briefed on all the ins and outs of the new Toyota AYGO. From car paint to catering: every detail of the event bore the Louwman & Parqui B.V. touch.

Rising tension

What do the new models look like? That remained a secret for a while. Upon entering, three towering cubes loomed over the visitors. In each room, a different version of the Toyota AYGO was ready to be unveiled. The Copraloods was decorated entirely in a style that matched this new, hip, and trendy Toyota model.

Styled down to the last detail‍

From first-time buyers to families and active people over 50: every Toyota AYGO is tailored to a specific stage of life and its needs. Each cube represented one of the three target groups—or “worlds”—and had a unique color: red, orange, and blue. At each cube, visitors stepped into a different world and discovered why the car is a perfect fit for that specific target group. Everything, from the bars to the cushions and even the wraps served, was tailored to the colors of the world. In this way, visitors were drawn into the world of the Toyota AYGO for a few hours.

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Caroline van Wijngaarden

Event and Brand Activation Manager at Louwman & Parqui B.V.

“For this Toyota AYGO Event, we were specifically looking for an industrial venue and found DeFabrique’s Copraloods to be a perfect fit. Together with the entire crew from DeFabrique and Bax Projects, we were able to put on an event that was a success and one we can all be proud of!”

The location
made for an unforgettable experience.

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Client

Louwman & Parqui, LLC

Theme

Exhibition

About the client

Since 1964, Louwman & Parqui B.V. has been the Dutch importer of the Japanese car brands Toyota and Lexus. As such, the company is responsible for, among other things, the marketing and sales of all Toyota and Lexus models in the Netherlands.

Tiny Dijkstra

Event Producer DeFabrique

“DeFabrique brought Toyota to life during the event days in and around the Copraloods. Caroline knew exactly what she wanted, and together with Bax Projects, we created a stunning Copraloods in the Toyota style. The contrast between the industrial, rounded Copraloods and the sleek interior design really brought out the best in each other. For car enthusiasts, this was definitely a treat; I saw nothing but proud colleagues walking around.”