Goedhart

Goedhart believes that fun and results are inextricably linked. And fun—that’s what this 100th anniversary was all about. Time to celebrate! In collaboration with D&B Eventmarketing, they organized a party for all employees. A bus departed from each of the eighteen branches headed for… well, they didn’t know yet. From the program to the location: everything was a surprise. The only assignment each branch received in advance was to design a shield together for the party. Upon arrival, each branch was photographed with their shield, which they then handed over for a special moment later that evening.

ABOUT GOEDHART

Goedhart, a building materials wholesaler, was founded in 1919 in Alphen aan den Rijn. The family-owned business now has 18 locations and is a franchisee of Intergamma, the organization behind the DIY chains GAMMA and KARWEI.

Celebrating 100 Years

The doors to the Copraloods swung open, and YouTuber Kalvijn took the stage to get the crowd pumped up ahead of the opening. After a rousing drum performance, the director of Goedhart gave a short speech: tonight is all about celebrating and having fun. Colleagues could then sing along at the Dutch hits café, challenge each other at the extra-long foosball table and other arcade games, and let loose in the raw atmosphere of Silo 0 or at the Rave van Fortuin.

Laser Show & Metropole Orchestra

Here’s to a new century! History was made right there at the end of the evening. Once back at the Copraloods, the shields were displayed on the massive video screen, and guests were treated to a laser show, after which the conductor of the Metropole Orchestra (!) signaled to fifty musicians to begin playing. What an extraordinary experience: such a world-famous orchestra at our venue. To top it all off, guest artists Bart Brandjes, Diggy Dex, and Shirma Rouse joined in to sing a few songs. If this wasn’t a special anniversary celebration, we don’t know what is.

Photography by: Nico Alsemgeest

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Maud de Bock

D&B Event Marketing

Thanks to seamless organization and a top-notch crew, we were able to put on an unforgettable event together with all our partners!

The location
made for an unforgettable experience.

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Client

Goedhart

Theme

100th anniversary

About the client

Esmee Veldman

Account Manager DeFabrique

Having the Metropole Orchestra perform on-site was one of the most special moments we’ve ever experienced at DeFabrique. It was a pleasure working with D&B Eventmarketing, and they did an amazing job of putting together a memorable party for Goedhart.