Cases - DeFabrique
May 26, 2019
Company party
Primera
Primera organized its annual General Members’ Meeting under the theme “Brand in Action,” with the goal of ensuring that members left the event feeling energized. Together with event agency PPeople, an inspiring program was developed to update members on the latest developments and look ahead to the future. Suppliers also showcased their latest products and presentation materials. The theme ran like a common thread throughout the event and added a healthy dose of fun to the conference.
Primera makes every moment special
Upon arrival, members walked through a transformed Kalverstraat, which had been turned into a construction site complete with detour signs, construction fences, orange cones, and scaffolding. There was even a stop along the way featuring a scaffolding act in which only women made funny comments and men looked on. This made for a refreshing start to the day.
Inspiration Boulevard
Following a joint session, the Inspiration Boulevard opened its doors. More than 40 suppliers showcased their products at industrial booths.
- Among the booths were DeFabrique mini-kitchens serving snacks and ice cream
- Workshops such as “Unpacking the Art of Packing,” auditions for Primera campaigns, and compliment workshops
- A special area for coffee and conversation
Guests eventually went home with a bucket-style goodie bag, in keeping with the construction site theme
Sonja de Bekker
Sales & Events Project Manager at Ppeople
“This year’s Primera Annual General Meeting, which was followed by an Inspiration Boulevard, was a huge success and will go down in history as the ‘best edition yet.’ The theme ‘Brand in Action’ really came into its own at DeFabrique, and the collaboration between all parties went smoothly. It’s great how the people at DeFabrique contribute ideas and are so invested in the final result!”
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
Primera
Theme
Company party
About the client
Primera is a Dutch retail chain founded in 1991, with more than 510 stores and an online shop. Its product range includes magazines, lottery tickets, books, gift and greeting cards, and telecommunications products.
Carlien Winter
Event Producer DeFabrique
“It was a really fun and inspiring event! From the booths and goodie bags to the entertainment and the beverage presentations: the theme was carried through in every detail, which really drove home Primera’s message. We worked hard together with Primera and PPeople to achieve our set goal.”
Facts & Figures
1
Inspiration Boulevard
500
Self-employed entrepreneurs
40
Stands
350
Ice cream
4
Workshop sessions
500
Buckets
300
Donuts
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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