Cases - DeFabrique
September 19, 2017
Conference
Bol.com
Bol.com’s “blue carpet” event took place this year at DeFabrique. During the well-attended event—packed with inspiring speakers, surprises, and networking opportunities—the online retailer’s suppliers were treated to a special experience.
ABOUT BOL.COM
With nearly 16 million items, bol.com is one of the largest online retailers in the Netherlands and Belgium. In addition to its own product range, the online store serves as a sales channel for private sellers and other retailers.
Rhythmic opening act
The event kicked off with a performance by LED’s Have A Ball, who treated the guests to a rhythmic percussion show. The African drums were soon swapped out for some truly unique instruments: three enormous LED balloons. With every beat, the balloons lit up in vibrant colors. It was a surprising start to the day.
Tailored Inspiration
Suppliers were fully immersed in the world of the online store. Not only did the venue exude the bol.com vibe, but a tailored program of content had also been carefully planned. Under the banner “Overflowing with inspiration? You can do it with bol.com,” five different breakout sessions were organized. Inspiration is tailored to your needs, which is why suppliers could attend breakout sessions in various product categories—from toys and entertainment to lifestyle and everyday products.
Marleen van Es-Nijhuis
Event Manager at bol.com
"We enjoyed working with DeFabrique both during the planning phase and at the supplier event. They are professional, plan everything down to the last detail, deliver on their promises, and take care of everything. Kudos to them!"
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
Bol.com
Theme
The Blue Carpet
About the client
With nearly 16 million items, bol.com is one of the largest online retailers in the Netherlands and Belgium. In addition to its own product range, the online store serves as a sales channel for private sellers and other retailers.
Berber Brouwer
Event Producer DeFabrique
"This year, we had the privilege of organizing bol.com’s Supplier Day for the second time. We discussed the initial ideas while sitting at our picnic bench in the sunshine. That’s exactly how sunny the entire collaboration felt to me; we know what to expect from each other and can adapt quickly and effectively, resulting in a wonderful event. The blue carpet running through the entire venue really stood out, and the signage in bol.com blue was a real added touch."
Facts & Figures
420 square meters
Blue carpet
1
Photo booth
440
Suppliers
120
Bol.com boxes
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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