Cases - DeFabrique
Date
Exhibition
AM NEXT LEVEL
New format, familiar atmosphere
Times are changing, and AM is changing with them, smiling all the way. Because standing still gets you nowhere. Tomorrow will be different from today anyway, which is why AM went NEXT LEVEL this year. Everything that worked was retained, and new elements were added. More than a thousand insurance professionals came together to talk about tomorrow. This 31st edition was all about connecting, innovating, and developing together.
Marit Oosting
Event Manager AM
"Wow, what a pleasure it was to organize this event with you. As event manager, I felt completely at ease: what a wonderful collaboration. A new concept, many challenges, but you always thought things through with me, and as a result, I truly feel that we put this new concept on stage together."
As an event manager, I felt completely taken care of.
Marit Oosting - Event Manager AM
Client
AM NEXT LEVEL
Theme
Exhibition
About the client
AM NEXT LEVEL is the networking event for the insurance industry and is organized by B2B publisher Vakmedianet. In addition to a trade journal, they also offer events to reinforce professional information and bring communities together. This event was previously called AMdag.
Natasja van Schaik
Event Producer DeFabrique
"This AM Day sets the tone for NEXT LEVEL trade fairs. Thanks to the diverse range of offerings and the various sessions, it was a journey of discovery through our location. It was a pleasure to facilitate this together with VMN media!"
Facts & Figures
43
stands
1400
insurance professionals
1
brown pub
4
themes
500
donuts
4
course dinner
1
Circus
10K
Balloons
NEXT LEVEL program
A new name isn't just pulled out of thin air. This year, AM literally went NEXT LEVEL with various surprising sessions on the themes of sustainability, vitality, digitization, and mobilization. Fortunately, guests also found familiar elements, such as the exhibition floor. Here, there was plenty of room to network with insurers. Strolling past more than forty stands, there was enough time and space to network and gain inspiration. The exhibition was also combined with interactive sessions and breakouts.
So much to discover
At DeFabrique, guests discovered different spaces, each with its own theme. You could walk straight into the pub, for example. Loods 8 had been completely converted into the AM INSIGHTS CAFE. A cozy pub setting that provided space for honest and inspiring conversations. And oh là là: how about a French-style café for speed dates? Using the networking app, you could search for a conversation partner and join them at the FIRST DATES CAFÉ. In addition, there were various inspiring sessions, including the CIRCUS DER INSPIRATIE. Short, powerful TED talks were given in the theater arena.
Did you want to relax for a moment in between? You could do that in the LISTENING OR WATCHING BOX. In the listening box, you could plop down on soft cushions, put on headphones, and click on your favorite podcast from AM and partners. More in the mood to watch? Then there was a cinema setting waiting for you. Most guests went home at the end of the day full of inspiration, and for some of them, the fair ended with a tasteful four-course dinner.
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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