Cases - DeFabrique
July 1, 2020
Hybrid Party
NIMA Marketing Week
On the calendar of the NIMA professional association, one day is always circled in bold: NIMA Marketing Day. This annual event brings together professionals from marketing, communications, and sales to network, learn, and inspire one another. Due to the pandemic, the traditional format had to be adapted. With boldness and creative thinking, NIMA Marketing Week was born: a hybrid event spread over three days, featuring both in-person and online sessions.
Safe environment
To ensure a safe NIMA Marketing Week:
- Chairs and tables spaced 1.5 meters apart
- Various entrances
- Screening at the entrance
- DIY badges
- Marked walking routes to sessions
Kirsten Andres
Director of NIMA
“Normally, we go for a festival vibe and a lively atmosphere, but we had to set that idea aside. DeFabrique was a huge help in setting goals, figuring out what we wanted to get out of the event, and what it needed to deliver for our target audience. It was still a party, but we celebrated it differently!”
The location
made for an unforgettable experience.
made for an unforgettable experience.
Client
NIMA
Theme
Hybrid Party
About the client
Dutch Institute for Marketing
Louis Stommels
Visitor to NIMA Marketing Week & owner of MediaMaps
“It was exciting! You’re curious to see how things will go, but it’s pretty much what I expected. Learning the ropes is going great, and everything is going according to plan. Networking does feel a bit awkward, though. I can definitely feel that barrier when it comes to approaching people.”
Facts & Figures
3
Days
6
Half-days
60
Keynote speakers
36
Live stream sessions
4,550 m²
Space
Get in touch with our team
Do you have questions regarding our venue or the options for your event? We’re here to brainstorm with you and create a high-impact experience that perfectly matches your goals.
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